Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Seewhat’sinit foryou.
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Unlock customer-centric measurement.
Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
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Get smarter insights to improve ROI.
Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.
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Connect your insights to results.
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.
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Make your data work for you.
Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.
-
Unlock customer-centric measurement.
Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
-
Get smarter insights to improve ROI.
Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.
-
Connect your insights to results.
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.
-
Make your data work for you.
Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.
Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.
Sara Swaney, Director of Advancement, 412 Food Rescue
Dive into the details.
Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more.
Designed to work together.
Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
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Google Ads
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Search Ads 360
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Display & Video 360
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Google Cloud
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Google Search Console
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Google Ads
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Search Ads 360
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Display & Video 360
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Google Cloud
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Google Search Console
Lider increases conversion rate 18X with Google Analytics.
Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.
