1. Airbnb’s Problem
Travellers around the world cannot find an easy way to book a room with a local or become a host. The main existing offer for tourism accommodation is a hotel, which is not adapted to the preferences of Millennials because it leaves them disconnected from the City and its culture.
2. Airbnb’s VP (Value Proposition)
Airbnb is an online marketplace connecting travellers with local hosts. On one side users can list their available spaces to local tourism and make extra money while travellers can book unique places from locals, saving money and getting a chance to interact with them.
3. Airbnb’s Main Target
There are two targets for Airbnb,The TravellerandThe Host
The Traveller– a person who enjoys travelling without spending the whole budget in a hotel room. He/She usually is a millennial, keen on learning from and co-living with different cultures and willing to enjoy experiences with locals rather than people from the home Country.
Millennials’ tourism behaviour is quite interesting: 3/4 vacations per year, they prefer experiences over resorts, they save in accommodation and spend on activities.
The Host– owner/renter who is willing to rent out his space. The reason is usually making money accompanied by the interest to meet interesting people.
4. How does each target stakeholder deal with the problem today (Benchmark)?
Hotels, Hostels, Couchsurfing.
5. Why is Airbnb better than the current solution?
Airbnb is perfect for Millennials. It enables travellers to manage their trips accommodation in a natural, hassle-free and simple flux with the best value for money, taking into account their concerns for being more genuine and cost-efficient. It also enables owners to rent out their spaces in an easy way, by simply listing the place on the platform once and receiving money exclusively online and offers an affordable solution to the travellers.
6. What is Airbnb’s Elevator Pitch?
It’s been created for millennials who want to travel in a comfortable, cost-efficient and genuine way. Airbnb is a marketplace to fill the gap between Hosts that want to short-rent their homes and Travellers that are willing to pay to be hosted in private venues by locals. Unlike Hotels, Airbnb creates engagement between guests, hosts and their cultures and simplifies the entire process of renting a space around the world. Unlike Hostels and Couchsurfing, Airbnb is more exclusive and suitable for a more private and comfortable stay.
